SITE ON MOBILE CONCEPT

BANGALORE, INDIA: Taking Internet to the masses is a big challenge especially in a county like India where Internet penetration is low and majority of mobile phone subscribers use basic phones. HP Labs India has now come out with a path-breaking technology that can take Internet content and services to even basic phone users without Internet connectivity.

Sudhir Dixit, director of HP Labs India said new solution 'SiteonMobile' enables portal owners to easily design mobile applications that are task based. The HP cloud service enables users to access the applications just using SMS or voice.

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Instead of delivering a complete web page to a mobile phone, the solution delivers only the short content relevant to the users' task. It is built around a novel concept named 'Tasklets' that represents the interactions for a user's specific web task, Dixit said.

In addition to mobile phones, even those owning the PCs can run 'TaskLets' by clicking the corresponding widgets on their computer screens. Since the TaskLets reside in the cloud they can be accessed from anywhere from any device.

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There are several small and medium businesses in India that have invested in e-commerce web portals for their businesses, but such portals are mot much accessed by the end-consumers today. The SiteonMobile solution enables such website owners to define specific tasks on such websites and make those tasks easily accessible to their customers on their mobile phones.

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“We are ready with the portal-based solution where website owners can create TaskLets for the services. We received an overwhelmingly positive response from select businesses whom we approached to partner with us. They have not only agreed to use our platform, but also offered to enhance their web portals to offer services they wished to make available through mobile phones but hadn’t been able to invest time, money and resources for it so far”, the HP Labs director said.