Your website can display 404 errors for two reasons:
Reason #1 (in your control) – If you change the URL of an existing page or decide to delete it completely from your server, your visitor will get a 404 or “File Not Found” error when they try to access that page.
Reason #2 (not in your control) – You page URL is abc.com/xyz and another site decided to link to your page but they mistakenly used a wrong URL (say abc.com/xyy) – if anyone visits your page through the other site, they’ll see a 404.
Track all the Missing Pages on your Site
It is extremely important that you get your 404 errors fixed as soon as you spot them because they not only spoil the visitor experience but your site is also losing Google juice. You get juice from every incoming link to your site but the benefit is lost if that link is pointing to a non-existent page.
Let me now share the various tools that I use to track track 404 error pages on my site.
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